Email marketing for public adjusters is the best client retention a firm can buy, and it should run as a follow-up system rather than a newsletter: a short nurture sequence for the leads that did not sign, a periodic note to past clients and referral partners, and a...
Hurricane season marketing for public adjusters runs on two clocks: build everything in the months before the season, and market only after a storm has passed and any waiting period your state imposes has run. The building is the slow clock, because coastal city...
Location pages for public adjusters are supposed to do one job: rank in a city you serve and turn the searches there into signed claims. Most of them do neither, because most of them are doorway pages, one template with a city name dropped into the H1 and the same 600...
Responding to reviews is the most public thing a public adjusting firm does, and most owners either ignore it or hand it to whoever has a spare minute. That is a mistake, because every response you write is read by people who will never leave a review of their own:...
ChatGPT ads for public adjusters are now something a firm owner has to think about, because OpenAI has started placing sponsored listings inside the answers people read every day. That is a real shift in where a property owner might first see your name, and it...
New insurance claim marketing is a race most firms do not realize they are running, and it is usually decided in the first 48 hours after a loss ends. A claim is at its strongest the day it happens: the evidence is complete, nothing has been repaired or hauled away,...
