Our Process
No Mysteries. No Surprises. Here's Exactly How We Work.
Most marketing agencies keep their process vague on purpose - vague is easier to hide behind. We do the opposite. This page is the exact system every client lives in: how we build your strategy, what you see every month, and how we prove it's working. If you've ever paid an agency and wondered what they actually did - this page is for you.
01
Goal Setting
02
Strategy & Projections
03
Rapid Implementation
04
Optimize & Iterate
05
Collaborate & Refine
06
Achieve & Grow
Our six steps process
How We Get Results:
Our Six-Phase Process.
Phase 1
Goal Setting
We listen to your story and turn it into real, measurable goals. If a goal
isn't realistic for your market or budget, we say so before you spend a dollar.
Phase 2
Strategy, Budget & Projections.
Your custom plan,: which channels, in what order, at what budget - with honest projections. You see the whole strategy before we execute an hour of it.
Phase 3
Rapid Implementation
The foundation gets front-loaded -tracking, pages, content, campaigns - and you watch it happen from your very first monthly agenda.
Phase 4
Optimization & Iteration
As your metrics come in, the system adjusts: refine what's working, cut what isn't, grab mid-month opportunities like weather events.
Phase 5
Collaboration & Refinement
We review lead quality with you - "here are the leads, how did they go?" and your feedback shapes the next month's agenda.
Phase 6
Goal Achievement & Growth
Goals hit, bigger goals set - larger claims, new areas, deeper control of your market. The process doesn't end; it compounds.
What Every Month Looks Like
Transparency isn't a value statement here - it's a schedule.
Start of the month - your agenda.
You receive a monthly agenda listing all the work we'll be completing: the pages, the content, the campaigns, the fixes. Before the month starts, you know exactly what your fee is buying.
During the month - the work.
We execute the agenda. If opportunities come up mid-month ? a weather event, a new ranking opening - we take them and tell you about it.
End of the month - the proof and the plan.
You receive two things: a work-completed update showing everything that got done, and your next monthly agenda. Every month closes the loop and opens the next one. You are never left wondering what happened or what's coming.
Monthly Agenda
Work Completed
Next Month's Strategy
Month-End
Update
Transparency Every Month
Lead Reports - Because Results Get Proven, Not Promised
From day one, you can opt in to CallRail - call tracking that ties every lead to the exact source that produced it. That's what powers our lead reports: not "your traffic is up," but "here are the leads that came in, and here's where each one came from."
And here's our accountability rule:
for every client at six months and beyond, lead reporting is mandatory. Not optional, not an upsell - required. By month six your system is producing, and we insist on the reporting that proves it, because proving your return is our job. We're the rare agency that requires its own report card.
Progress Calls, On Your Schedule
Some owners want a call every month. Some want a call when something matters. Both are right. We set up phone meetings to walk through progress as often as you'd like, scaled to your budget - and between calls, your monthly agenda and work-completed updates mean you're never in the dark anyway.
"Agendas before the work. Updates after it. Lead reports to prove it. You will never wonder what you're paying for."
- Rob, Founder - Public Adjusting Marketing